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Client Work
Grateful to have partnered with such inspiring companies and brands, taking part in their growth and creative journey. At Violet Creatives, I’ve had the opportunity to craft content that not only tells a story but also drives results. Each project represents a unique collaboration — blending creativity with strategy to bring ideas to life.
Savvas Learning Company
Operations & Digital Support
Savvas Learning Company is a leading provider of next-generation educational solutions, delivering innovative print and digital resources that enhance teaching and learning across K–12 classrooms.
At Savvas, I supported the Operations & Digital Support team by ensuring seamless platform access, troubleshooting licensing and content availability issues, and enhancing overall user experience (UX). By focusing on identifying friction points and bottlenecks in the customer journey and anticipating educator needs, we improved platform usability and drove stronger product adoption.
Plumleaf Press
Social Media Content Creator
Plumleaf Press is an independent Canadian publisher dedicated to beautifully designed literary works that inspire readers across generations. While working with the team, I developed and guided their social media presence to bring that vision into the digital space. This included creating and managing a content calendar, writing copy that reflected the tone of each release, and collaborating closely with authors and editors to shape campaigns around new publications. Efforts kept everything on track while tracking KPIs refined strategies and strengthened growth.
Rubicon Publishing
Customer Care & Marketing
Rubicon Publishing is a Canadian publisher recognized for creating innovative K–12 learning resources and digital materials that combine strong instructional design with engaging content across the curriculum. As part of the Customer Care & Marketing Operations team we prepared campaigns, promotions, and product information for new releases, focusing on streamlining processes and enhancing customer experience. Provided actionable insights and recommendations for future campaigns while coordinating timelines and promotional assets to ensure smooth execution and consistent, on-time messaging across platforms.
Oxygen Yoga & Fitness
Content Creator
Oxygen Yoga & Fitness is a wellness studio built on strong community connections through fitness and Pilates classes. Partnering with the studio, the project focused on developing and producing Instagram and TikTok content— including three Reels that highlighted the instructors, classes, and welcoming atmosphere. Filming with the team was engaging and fun, and the content delivered measurable results, with one Reel surpassing 1.2K views. The project strengthened community engagement, boosted brand awareness, and provided the studio with lasting digital assets.
Amazon Storefront
e-Commerce Content Creator
Amazon Storefront is an e-commerce platform connecting customers with curated products and brands. Working on this project main focus was on building a strong content marketing foundation through product photography, lifestyle demo videos, infographics, and optimized product listings. By combining SEO best practices with engaging creative assets, the storefront achieved higher search rankings and boosted visibility. Within the first three months, sales performance surpassed expectations with a 60% sell-through rate, showcasing how strategic content and design can directly impact e-commerce growth.
MUDGIRL
Obstacles Course
UGC
user generated content
It was an incredible collaboration with the MudGirl team to produce energetic UGC (user-generated content) designed to capture the spirit and camaraderie of the event while promoting the vibrant atmosphere. Filming on-site throughout the day resulted in a TikTok Reel that showcased the teamwork, energy, and shared joy of participants. The content gained strong traction — going viral on TikTok, driving new registrations, and generating high community engagement through reposts and shares.
Indigo Book
Cocktails from the Crypt
Creative Project Manager
Indigo’s Cocktails from the Crypt was a 60-recipe horror-themed cocktail book that required precise planning and coordination. As Creative Project Manager, the production framework was conceptualized, strategized, and built — from detailed spreadsheets to a structured work breakdown system — ensuring every moving piece aligned. While the photographer and stylists executed the shoot, the foundation developed kept the 12-day batch production on track and secured on-time delivery. The result was a smooth, stress-free creative process that carried the project seamlessly from concept to launch, with final distribution on Indigo website.
